It’s essential to write your return policy in a way that clearly explains everything customers need to know before their purchase. Your Shopify store’s return policy can make or break a sale, and turn a visitor into a customer for life. Over 60% of customers read a...
One thing many eCommerce merchants overlook when trying to build their competitive advantage is their return policy. These days, free and fast delivery has become a standard expectation for customers, but what about returns? Take a minute to consider – what...
The journey towards improving eCommerce profitability twists and turns throughout your entire business, constantly evolving together with changing customer needs, beliefs, and behaviors. To boost your profitability, you need to assess every part of your business,...
Creating an exceptional user experience isn’t just about predicting what will attract and convert potential customers – you need to have tangible insights into what your target audience actually wants. With A/B testing you can drastically improve your...
In order to improve customer retention, you need to understand retention metrics, how they are calculated, and which are the key metrics to track. Retaining customers has never been more important. It’s more cost-effective to focus on keeping existing customers than...
