{"id":248580,"date":"2024-03-14T14:30:00","date_gmt":"2024-03-14T12:30:00","guid":{"rendered":"https:\/\/returngo.ai\/?p=248580"},"modified":"2024-03-14T14:00:20","modified_gmt":"2024-03-14T12:00:20","slug":"history-of-women-in-ecommerce","status":"publish","type":"post","link":"https:\/\/returngo.ai\/history-of-women-in-ecommerce\/","title":{"rendered":"The History of Women in eCommerce"},"content":{"rendered":"\n
Women have played an important but often overlooked role in shaping the world of eCommerce. Let\u2019s take a look at the inspiring journey of women entrepreneurs, pioneers, and visionaries who have left a lasting mark on the eCommerce industry as we know it today.<\/p>\n\n\n\n
The history of women in eCommerce is a story of resilience, innovation, and determination. Despite facing gender biases and funding challenges, women have consistently pushed boundaries and transformed the way we buy and sell online. <\/p>\n\n\n\n
From the early days of mail-order businesses to the current era of global eCommerce giants, women have been at the forefront, navigating obstacles, shattering glass ceilings, and building thriving businesses. As founders, executives, and innovators, women have left their mark on eCommerce as we know it today.<\/p>\n\n\n\n
Although female business owners weren’t always commonplace, there have always been women like Eliza Lucas Pinckney<\/a>, the first recorded female business owner in the United States, who defied expectations and paved the way for future generations.<\/p>\n\n\n\n Already in the 17th and 18th centuries, women were starting to own businesses like retail shops and taverns. Gradually, society shifted toward a more progressive mindset and women gained more rights and opportunities. The 20th century saw even greater strides for women in business, with increasing numbers entering the workforce and starting their own companies. <\/p>\n\n\n\n Technological advances in the 1990s and 2000s and the rise of online stores and marketplaces further empowered women to get involved in business, turning eCommerce into a major avenue for female entrepreneurship.<\/p>\n\n\n\n Over the last few years, the number of women entrepreneurs has rapidly increased, with 26% of small business owners now being women<\/a>, and we see a steady upward trend, with a 3% growth in women business owners over the last year alone.<\/p>\n\n\n\n