As one of ReturnGO’s longest-standing users, Aesthetic Nation, an athleisure wear company, has experienced ReturnGO’s growth into one of the most technologically advanced platforms in the industry. Using ReturnGO, Aesthetic Nation has reduced the customer support workload and delivered customers a smooth returns experience.

The Results

Since using ReturnGO, Aesthetic Nation has experienced significant benefits:

• Reduced Return Request Time: By streamlining the returns process and empowering customers with self-service options, Aesthetic Nation successfully lowered the time it takes to submit a return request from 1-2 days down to 5-10 minutes per return. 
• Increased Efficiency & Profitability: Aesthetic Nation has boosted its profitability by using ReturnGO’s customizable features to create a tailored return policy that perfectly fits their specific business needs and optimizes their return operations.
• Reduced Customer Support Workload: Automating returns through ReturnGO has significantly reduced the time Aesthetic Nation’s customer support team spends on returns, enabling them to focus on other essential tasks.

Aesthetic Nation’s Story

Founded in 2015, Aesthetic Nation began by manufacturing garments. In 2018, the company took a leap forward by launching on Shopify, and actively marketing its athleisure wear.

Understanding the importance of a seamless online experience, Aesthetic Nation sought an efficient way to manage returns through its website.

The Challenge

Before implementing ReturnGO, Aesthetic Nation’s returns process was entirely manual, taking a great deal of time and effort. 

Without a dedicated platform to manage returns, the Aesthetic Nation team faced several challenges:

• Manual Communication: Customers had to contact the Aesthetic Nation team via phone, email, or WhatsApp to request returns, leading to confusion and lengthy resolution times.
• Lack of Transparency: The manual process provided limited visibility into the status of returned items, frustrating customers and increasing the workload for the customer support team.
• Time-Consuming Resolution: Processing a single return could take several days due to manual data entry and back-and-forth communication.

Why Aesthetic Nation Chose ReturnGO

Seeking a solution to streamline the returns process and provide a better customer experience, Aesthetic Nation experimented with a few different apps and settled on ReturnGO. Aesthetic Nation was one of the platform’s early adopters.

How Aesthetic Nation Uses ReturnGO

ReturnGO has transformed Aesthetic Nation’s returns process, creating a customer-centric experience and improving operational efficiency.

Aesthetic Nation is dedicated to providing exceptional customer experiences, and ReturnGO has become a key factor in achieving this goal.

Customers can now initiate returns effortlessly through the self-service portal on Aesthetic Nation’s website. The portal guides them through each step from providing return reasons to selecting new items in an exchange and more.

By offering a self-service return and exchange portal, Aesthetic Nation reduced the time it takes to submit a return request from an average of 1-2 days down to 5-10 minutes per return.

By empowering customers with self-service returns through ReturnGO, Aesthetic Nation has significantly reduced the number of return-related inquiries to its customer support team.

This frees the team up to focus on providing personalized support for edge cases and improving the overall customer experience.

ReturnGO’s customization and flexibility empower Aesthetic Nation to implement a nuanced return policy that caters to its specific business needs:

• Size and Weight Restrictions: Policy rules can be set based on the size and weight of the package, with different size items being handled differently.
• Clearance Item Exclusions: In order to maximize profitability, Aesthetic Nation excludes clearance items from its return policy, since the steep discounts make returns unprofitable.
• Local Logistics Integration: To handle return shipping, Aesthetic Nation leverages a local logistics partner for return pickups.
• Returnless Refunds: Items below a certain value qualify for returnless refunds, where the customer is told to keep the item instead of shipping it back.

Aesthetic Nation understands that customers have different preferences when it comes to returns. Through ReturnGO, Aesthetic Nation can provide different options for returns:

• Bank Refunds: Customers can opt for a refund to their bank account.
• Store Credit: Store credit enables customers to easily order other products.
• Exchanges: Items can be exchanged through a hassle-free exchange process.

As part of Aesthetic Nation’s customized return policy, bank refunds are subject to a small fee to cover logistical costs associated with returning the items, while exchanges and store credits are free of charge. This helps encourage customers to choose refund alternatives and keeps the revenue in the store.

As one of ReturnGO’s early adopters, Aesthetic Nation has had a unique opportunity to witness firsthand the platform’s incredible growth and evolution.

One of the strengths of ReturnGO, which Aesthetic Nation has experienced, is its proactive approach to incorporating user feedback.

A great example of this is the ability to implement customizable return fees. Early users like Aesthetic Nation voiced a need for greater control over return fees, and, always striving to improve and meet the evolving needs of its users, ReturnGO incorporated such a feature.

Aesthetic Nation found it valuable to have the flexibility to strategically decide when to charge fees, based on the product, return reason, and resolution. This enabled the company to be more adaptive and profitable.

As Aesthetic Nation continues to grow its business, ReturnGO’s scalability, advanced functionality, and commitment to innovation empower the Aesthetic Nation team to focus on what they do best: creating high-quality products and delivering great customer experiences at every touchpoint.