New Year’s Resolutions for Your E-Commerce Business
2020 has been one hell of a year, both personally and for businesses. The new year is bringing leaps of hope and optimism for everyone who’s spent ...
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How to Keep Customers Happy During the Holidays
If you’ve already read our piece about prepping for the holidays, you can see this post as Part 2: How to keep customers happy during the holidays....
Influencer Marketing — What Makes An Influencer?
Even if you’ve not heard of ‘influencer marketing’, it’s likely you’ll have been targeted by it. The marketing tool is still pretty new but is quic...
The Shopping Journey for Online Customers
The ‘shopper journey’ is a common phrase used in the retail and E-Commerce world. It refers to the steps taken by a shopper before, during, and aft...
Why Chatbots Are A Must For 2020
It’s no secret that consumers are more demanding yearly, and the traditional shopping experience simply isn’t enough anymore. Customer service is h...
Could Your Returns Policy Be Your Competitive Edge?
As time goes on, it’s getting harder and harder to create a totally new product or business idea. But rather than re-inventing the wheel, there are...
Everything You Need to Know About A/B Testing
What is A/B Testing?
A/B Testing or ‘Split Testing’ is a method used by online marketers and UX specialists to compare two options for on...
3 Common Shipping Mistakes E-Commerce Merchants Make
Is your online store delivering the goods? * Yes.
*With a super-fast turnaround getting to your customer within 24 hours while also being co...
Make Your Businesses More Eco-Friendly
Intro
The conversation around sustainability within businesses around the world has become unignorable. Finding sustainable business mode...
Customer Retention Metrics and How to Improve Them
Whether you’re a large enterprise or small business, it’s likely you’ve heard about the importance of customer retention. And yet, each month, mark...