Don’t Go Baback: Make the Move to ReturnGO
Discover why more and more merchants are switching from Baback to ReturnGO as the go-to solution for streamlining their post-purchase process.
Shop Now Exchanges
Smart Refund Alternatives
Any eCommerce Stack
Return Shipping Solution
Advanced Customization
Scalable Solution

Today
We get it. You need a returns solution that works for you, not the other way around.
Baback offers less flexibility and customization than ReturnGO, and is aimed only at the French sector. In contrast, ReturnGO is a global solution built to provide a best-in-class returns experience that encourages exchanges and upsells while lowering costs.
Let us show you why more brands are choosing a smarter returns solution with ReturnGO.
Shop Now Exchanges
ReturnGO offers the most advanced Shop Now exchange experience on the market, empowering brands to retain and grow revenue. Using ReturnGO’s Shop Now, shoppers can use their return value to shop for new items directly on your online store, creating an experience that’s just like shopping.
Baback lacks a robust exchange solution and does not offer a full Shop Now experience.
ReturnGO offers a fully customizable Shop Now solution, with easy no-code setup and incentives.
Baback does not offer a full Shop Now exchange solution, only limited exchange options.
Smart Refund Alternatives
ReturnGO lets you offer customizable incentives for different return methods, allowing you to align your refund options with your sustainability goals. For example, you can offer a lower amount of credits for keeping an item and more credits for donating it.
ReturnGO also supports gift cards, store credit, and third-party credit and loyalty solutions — providing greater flexibility in handling refunds.
In contrast, the only refund alternative Baback offers is Shopify gift cards, and Baback has limited flexibility in configuring refunds or credits based on return methods.
ReturnGO offers a variety of smart refund alternatives based on advanced logic and return methods.
Baback offers limited refund alternatives with minimal flexibility in configuration.
Any eCommerce Stack
ReturnGO’s core strength is its ability to integrate seamlessly with any part of your eCommerce tech stack, providing a flexible solution that Baback simply can’t match.
ReturnGO is built to connect effortlessly with your existing systems, whether it’s your eCommerce platform, shipping provider, 3PL, logistics solution, ERP, helpdesk, and more.
Baback, on the other hand, is designed primarily for Shopify and offers only limited integrations with other systems and service providers.
ReturnGO integrates with any platform and eCommerce stack.
Baback supports a more limited eCommerce stack.
Return Shipping Solution
ReturnGO offers a native return shipping solution called Ship by ReturnGO, providing a seamless way to manage return shipping worldwide at competitive rates.
Enjoy the convenience of ReturnGO’s built-in shipping solution, or seamlessly integrate with third-party providers or your own carrier contracts—giving you complete flexibility to tailor your return shipping to your needs.
Baback relies solely on third-party integrations for return shipping, adding extra steps and potential compatibility issues.
ReturnGO offers a full native return shipping solution.
Baback relies on third-party integrations for return shipping.
Advanced Customization
Stop settling for solutions that force your business into a box. ReturnGO adapts to your needs as you grow.
Baback offers limited customization and support for edge cases. With ReturnGO, you have complete control over your return flows, easily managing everything from Buy X Get Y promotions and gift returns to the most complex return scenarios.
ReturnGO supports all return scenarios, no matter how complex.
Baback doesn’t support all complex return scenarios.
Scalable Solution
Choose a partner you can trust for long-term success. Baback is a relatively new company with fewer than 100 users and limited plan options, which may restrict its ability to scale and support complex business needs.
In contrast, ReturnGO is a trusted solution with close to 3,000 merchants, offering the stability, innovation, and enterprise-grade features needed for long-term success.
ReturnGO offers flexible, scalable plans with transparent pricing, no hidden fees, and multi-store support on one dashboard.
ReturnGO offers the stability, innovation, and advanced features of a more established returns platform.
Baback is a newer company that may not meet the evolving needs of businesses.
See Why Brands Choose
ReturnGO Over Baback
Features


Exchange Experience
Basic exchange functionality with limited upsell potential.
Shop Now exchange experience directly on your online store.
Return Policy
Lacks support for complex workflows.
Unlimited policy rules including return windows, eligibility conditions, fees, automation flows, and more.
N/A
Full support for returns and exchanges of products purchased with a Buy X, Get Y (BxGy) discount, including calculating the compensation for breaking the deal.
Order Tracking
Basic tracking portal with limited branding and notifications.
Fully customizable portal with live updates, reducing support tickets.
Native Return Shipping Solution
Relies on third-party logistics, with no integrated label generation.
Native multi-carrier shipping solution with label generation.
Returns Management System
Limited returns solution.
Advanced returns solution that can support any return scenario.
Global Returns
French solution.
Global returns solution, with support for any country, language, and currency.
Only compatible with limited platforms and sales channels.
Support for multiple platforms and sales channels, providing a full omnichannel sales and returns experience.
benefit your business.