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How to Automate BigCommerce Returns and Exchanges
Rebecca Lazar

July 2, 2024

Are you tired of dealing with the hassle and inefficiencies of manual returns? Do you struggle to keep up with the volume of return requests, only to find yourself wasting precious time and resources on tedious paperwork and miscommunications? It’s time to simplify your BigCommerce returns process through automation.

Automating your BigCommerce returns can increase efficiency, reduce your costs, and delight your customers with a hassle-free experience.

The Benefits of Automating BigCommerce Returns

Automating your BigCommerce returns process offers a number of benefits, from streamlining your operations to boosting customer satisfaction and even saving you money in the long run.

Here are just a few of the benefits of automating returns:

Streamlined Operations

Automating the returns process makes a big difference in how smoothly your store runs. With everything connected, the returns process becomes smooth and efficient. 

Inventory levels are updated in real-time, refunds are sent out quickly, and customers are kept in the loop. This means that processing returns can take a fraction of the time it used to, giving your team more time to focus on edge cases and other tasks, and providing a better experience for your customers.

Automated returns reduce the risk of human error, which is common when manually processing return requests. When returns are automated, all the necessary details are captured correctly and consistently, such as the order number, items being returned, return reasons, and refund amounts. This means returns can be processed quickly and accurately, without as many mistakes and delays.

Cost Savings and Increased Efficiency

When you automate your BigCommerce returns and exchanges process, you can expect to see significant savings and increased efficiency. By automating returns, you’re reducing the need for manual labor, which can be a major expense for your business.

Using an automated returns management system like ReturnGO, you can automatically generate pre-paid return shipping labels or QR codes. Best of all? You get to save money while reducing waste and increasing your bottom line.

Furthermore, automated returns and exchanges can help you reduce administrative fees and increase profitability. When you automate your returns, you reduce the need for manual paperwork and administrative tasks, freeing up staff to focus on more critical business functions. 

Automating your returns and exchanges will transform your returns process into a seamless, efficient, and customer-friendly experience that sets your brand apart from the competition.

Data-Driven Insights

Automating your BigCommerce returns and exchanges process also provides valuable data-driven insights. Tracking and analyzing your returns can provide you with valuable data on customer behavior, product performance, and return rates – data that can help you make informed decisions about your products and operations. 

With ReturnGO’s advanced analytics, you can see if a particular product is frequently returned for a certain reason, or if a specific customer is returning items too frequently, and then adjust your products, processes, and offerings based on that information.

Improved Customer Experience

In today’s fast-paced, digital-first world, customers increasingly expect an efficient and convenient returns experience. Providing customers with the ability to return or exchange a product online with just a few clicks gives them the convenience they’re looking for. 

By automating your returns process, you can give customers a smooth and hassle-free way to initiate returns and refunds without ever having to pick up the phone or send an email to your customer support team. 81% of customers say that they want more self-service options, so this is a great way to implement that for returns as well.

Take your customer communication to the next level by automating the returns process, making it more personal, and building trust with your customers. Keeping customers updated on the status of their return request in real-time can help alleviate any uncertainty or anxiety that might come with returning a product.

How to Automate BigCommerce Returns

Automating your returns process involves implementing a returns management system like ReturnGO, that integrates seamlessly with your BigCommerce store. Using a returns management system enables your customers to initiate returns online and enables you to automate your workflow as much as you prefer.

In addition to streamlining the returns process, returns automation can also reduce the time and resources spent on returns handling, freeing up your team to focus on other important tasks, such as improving your product offerings and marketing efforts.

Chat with our experts to boost your customer return experience and LTV today.

Tips for Improving Your BigCommerce Returns Process

Follow these tips to streamline your BigCommerce returns process: 

1. Create a Clear Return Policy

Don’t leave your customers guessing – create a clear and easy-to-follow return policy that outlines the steps they need to take to initiate a return. Make sure the policy is prominently displayed on your BigCommerce website, and that it’s easy to find and understand. 

A clear return policy will help reduce uncertainty and anxiety for your customers and make them more confident in shopping with you.

2. Communicate Throughout the Process

Communication is key when it comes to returns. Make sure to keep your customers informed every step of the way, from the moment they initiate a return to receiving their refund or exchange. 

Let customers know how things will work, and set clear expectations for when they’ll get updates or receive their refund. Transparency is crucial – be upfront about any issues that might arise, and keep customers in the loop about the status of their return or exchange.

3. Optimize Product Descriptions to Reduce Returns

Product photos and descriptions can make or break a sale. Make sure your product pages are accurate and clear to reduce the likelihood of misunderstandings. Use high-quality images that show your products from multiple angles, and write descriptions that accurately convey the features and benefits of each item. 

By setting clear expectations from the start, you can reduce the risk of returns and exchanges, and make it easier for customers to find the right product the first time around.

4. Offer Free Returns for Specific Products

Sometimes, it’s worth giving your customers a little extra peace of mind – especially if you’re selling a high-ticket item or a product with a long return window. Consider offering free returns or exchanges for specific products, such as luxury items or electronics. 

This can help reduce the chances of returns and exchanges and make it more likely that customers will buy from your store again. Just make sure to set clear expectations and guidelines for when and how customers can take advantage of this perk.

Automate Your BigCommerce Returns Today

Your BigCommerce returns process is a crucial part of your business, and automation is the key to success.

Don’t let returns slow down your operations or damage your reputation. Start optimizing your returns process with ReturnGO today and get back to what matters – growing your BigCommerce business.

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