Influencer Marketing — What Makes An Influencer?

Influencer Marketing — What Makes An Influencer?

Even if you’ve not heard of ‘influencer marketing’, it’s likely you’ll have been targeted by it. The marketing tool is still pretty new but is quickly becoming the most powerful form of marketing. According to a study by the Influencer Marketing Hub, businesses who...
5 customer retention strategies

5 customer retention strategies

When you start a business, of course your mind goes straight to profitability. And once that profitability is there (which might not happen for a few years), the best businesses will always look to reach new heights of profit and success. If you’re a small business,...
The Shopping Journey for Online Customers

The Shopping Journey for Online Customers

The ‘shopper journey’ is a common phrase used in the retail and E-Commerce world. It refers to the steps taken by a shopper before, during, and after buying something. We can compare the shopper journey to a race track of hurdles. All you have to do is jump over each...
How to Keep Customers Happy During the Holidays

How to Keep Customers Happy During the Holidays

If you’ve already read our piece about prepping for the holidays, you can see this post as Part 2: How to keep customers happy during the holidays. No matter how much you love Christmas, gift shopping is stressful. The lines, the crowds, the empty shelves… it’s a...