Rebecca Lazar
Product Marketing Manager, ReturnGO
Rebecca Lazar is ReturnGO’s Product Marketing Manager. With over five years of experience in the digital marketing world, she is passionate about giving business owners the knowledge and tools they need to succeed.
Latest by Rebecca Lazar
What Rock Climbing Teaches Us About eCommerce Returns

What Rock Climbing Teaches Us About eCommerce Returns

As a climber, I thought it would be interesting to explore how climbing and eCommerce returns can be compared, and how some climbing principles can help improve returns management. Let’s take a look at how climbing and returns management both require careful planning,...

How to Reduce Return Rates With User-Generated Content

How to Reduce Return Rates With User-Generated Content

Picture this: While scrolling through Instagram, you notice one of your favorite influencers wearing a stunning outfit. "I want that!" you think.  You click on the link in their bio, but you're not quite sold yet. Then you see the product reviews and customer...

27 Innovative Ways to Make Returns a Competitive Advantage 

27 Innovative Ways to Make Returns a Competitive Advantage 

Returns are an inevitable part of any eCommerce business, but they don't have to be a headache. In fact, if handled correctly, returns can actually become a competitive advantage.  Here’s an extensive list of innovative ways to make returns a competitive...

How to Track Business Expenses with an eCommerce Financial Dashboard

How to Track Business Expenses with an eCommerce Financial Dashboard

In today’s fast-paced world of eCommerce, efficiency is key to staying competitive. Take advantage of recent technological innovations to simplify things like managing eCommerce returns and tracking your finances. Just as ReturnGO’s returns management system helps you...

How to Use Game Theory to Improve eCommerce Returns

How to Use Game Theory to Improve eCommerce Returns

Have you ever considered how game theory could be applied to eCommerce returns management? When we think of game theory, we often imagine strategic decision-making in competitive settings, like in a game of chess or poker.  Returns management presents a classic...

Simplify Returns with Pre-Paid Return Shipping Labels

Simplify Returns with Pre-Paid Return Shipping Labels

Pre-paid return shipping labels help simplify your reverse logistics by making it easier for customers to ship back their returned items.  ReturnGO enables you to provide a seamless, intuitive return process including convenient pre-paid return shipping labels....

Refundid & ReturnGO Integration: Instant Refunds Made Easy

Refundid & ReturnGO Integration: Instant Refunds Made Easy

ReturnGO is happy to announce a new integration with Refundid. With this new integration, your store can offer instant refunds for a hassle-free return experience. Refundid is an Australian-based instant refund solution, that enables your eCommerce store to offer...

How to Optimize Packaging for Returns & Exchanges

How to Optimize Packaging for Returns & Exchanges

By optimizing your packaging for returns and exchanges, you can streamline the return process and improve the return experience.  Consider factors such as packaging materials, size, and layout, and provide clear instructions on returns and exchanges. Optimizing...

The Ultimate Guide to Sustainable eCommerce Returns

The Ultimate Guide to Sustainable eCommerce Returns

Sustainable eCommerce returns can help reduce the environmental impact of returns. Take steps to make your returns more sustainable, appeal to eco-conscious customers, and build trust with your audience.  Whether you're just starting to think about sustainability...