Rebecca Lazar
Product Marketing Manager, ReturnGO
Rebecca Lazar is ReturnGO’s Product Marketing Manager. With over five years of experience in the digital marketing world, she is passionate about giving business owners the knowledge and tools they need to succeed.
Latest by Rebecca Lazar
Enhance Your ReturnGO Subscription Plan With Add-Ons

Enhance Your ReturnGO Subscription Plan With Add-Ons

With add-ons, you can enhance your ReturnGO subscription to fit your unique needs, resulting in a more personalized returns management solution. Here's what you need to know about add-ons if you're looking to take your returns management to the next level. What Are...

The Impact of Impulsivity on eCommerce Returns

The Impact of Impulsivity on eCommerce Returns

Online shopping has made it easier than ever for customers to purchase products with just a few clicks. However, this ease of access has also led to increased levels of impulsivity, which can result in higher return rates. It's important to understand the impact of...

8 eCommerce Experts Share Returns Management Tips

8 eCommerce Experts Share Returns Management Tips

In eCommerce, returns can make or break the customer experience, which is why effective returns management is important. Here are some brilliant insights from 8 leading eCommerce experts who share their tips for managing returns smoothly and efficiently. From...

What Rock Climbing Teaches Us About eCommerce Returns

What Rock Climbing Teaches Us About eCommerce Returns

As a climber, I thought it would be interesting to explore how climbing and eCommerce returns can be compared, and how some climbing principles can help improve returns management. Let’s take a look at how climbing and returns management both require careful planning,...

How to Reduce Return Rates With User-Generated Content

How to Reduce Return Rates With User-Generated Content

Picture this: While scrolling through Instagram, you notice one of your favorite influencers wearing a stunning outfit. "I want that!" you think.  You click on the link in their bio, but you're not quite sold yet. Then you see the product reviews and customer...

27 Innovative Ways to Make Returns a Competitive Advantage 

27 Innovative Ways to Make Returns a Competitive Advantage 

Returns are an inevitable part of any eCommerce business, but they don't have to be a headache. In fact, if handled correctly, returns can actually become a competitive advantage.  Here’s an extensive list of innovative ways to make returns a competitive...

How to Track Business Expenses with an eCommerce Financial Dashboard

How to Track Business Expenses with an eCommerce Financial Dashboard

In today’s fast-paced world of eCommerce, efficiency is key to staying competitive. Take advantage of recent technological innovations to simplify things like managing eCommerce returns and tracking your finances. Just as ReturnGO’s returns management system helps you...

How to Use Game Theory to Improve eCommerce Returns

How to Use Game Theory to Improve eCommerce Returns

Have you ever considered how game theory could be applied to eCommerce returns management? When we think of game theory, we often imagine strategic decision-making in competitive settings, like in a game of chess or poker.  Returns management presents a classic...