Rebecca Lazar
Product Marketing Manager, ReturnGO
Rebecca Lazar is ReturnGO’s Product Marketing Manager. With over five years of experience in the digital marketing world, she is passionate about giving business owners the knowledge and tools they need to succeed.
Latest by Rebecca Lazar
How to Increase Your Average Order Value Using Returns

How to Increase Your Average Order Value Using Returns

Returns can be a valuable opportunity to increase your average order value and create a positive customer experience.  By implementing a customer-centric approach to returns management and adopting strategies such as offering store credit and encouraging...

Returns Management Lessons From the Kitchen

Returns Management Lessons From the Kitchen

If you've ever spent time in the kitchen, you know that cooking requires precision, attention to detail, and a dash of creativity. But did you know that these same principles apply to managing returns for your eCommerce store?  Just like a chef crafting a new...

From Orders to Returns: The Importance of Tracking

From Orders to Returns: The Importance of Tracking

Track customers' orders and provide regular updates on their status from the moment the order is placed to its delivery, including any potential returns, to easily handle any issues that arise and keep your customers in the loop every step of the way. The Importance...

The Impact of Attachment Styles on eCommerce Returns

The Impact of Attachment Styles on eCommerce Returns

When customers shop online, they form attachments to the stores they buy from. These attachments are influenced by their attachment styles, which are patterns of behavior formed in childhood. By understanding the different attachment styles and how they can impact...

The ROI of Sustainable eCommerce Returns

The ROI of Sustainable eCommerce Returns

Sustainable returns aren't just good for the environment - they're also good for your bottom line. By implementing a sustainable eCommerce returns process, you can save money and reduce waste while building customer loyalty and driving repeat business. The Connection...

Returns to Revenue: Boosting eCommerce ROI

Returns to Revenue: Boosting eCommerce ROI

Product returns are often viewed negatively in eCommerce - but what if we told you that embracing returns could actually boost your eCommerce ROI? By implementing the right strategies, you can turn eCommerce returns into an opportunity to increase revenue and retain...

The Power of Exclusivity in Luxury Returns

The Power of Exclusivity in Luxury Returns

Luxury customers expect a unique experience that reflects the exclusivity of the brand, even when returning items. How Exclusivity Enhances the Returns Experience Exclusivity can play a big role in your customers’ return experience, especially in the luxury...

What’s the Ideal Return Window for Your eCommerce Store?

What’s the Ideal Return Window for Your eCommerce Store?

As an eCommerce store, setting a return window is an important part of building trust and loyalty with your customers. But with so many factors to consider, what's the ideal return window for your business? Factors to Consider When Setting a Return Window It can be...

How to Build a Circular Economy With eCommerce Returns

How to Build a Circular Economy With eCommerce Returns

As an eCommerce retailer, you have a unique opportunity to participate in building a circular economy through your returns process.  Take action to make a difference by embracing a circular economy, extending the life of products, and driving the shift toward...