Rebecca Lazar
Product Marketing Manager, ReturnGO
Rebecca Lazar is ReturnGO’s Product Marketing Manager. With over five years of experience in the digital marketing world, she is passionate about giving business owners the knowledge and tools they need to succeed.
Latest by Rebecca Lazar
The Future of Returns Automation: Trends and Predictions

The Future of Returns Automation: Trends and Predictions

Returns automation is the future of eCommerce, and it's revolutionizing the way eCommerce returns management works. Managing returns can be time-consuming and costly, which is why returns automation is the key to improving returns management. Returns automation...

How Returns Automation Helps Improve Your eCommerce ROI

How Returns Automation Helps Improve Your eCommerce ROI

More and more online stores are turning to automation to streamline their returns management. It's no wonder why - automating your returns can reduce costs, improve efficiency, and improve your return on investment (ROI).  Let's explore how returns automation can...

12 Ways eCommerce Exchanges Can Boost Your Profits

12 Ways eCommerce Exchanges Can Boost Your Profits

While refunds may seem like the simplest option for handling returns, exchanges provide a more profitable alternative in the long run.  By retaining the original purchase value and generating repeat business, exchanges can boost your profits and increase customer...

How to Manage Returns of Custom-Made Products

How to Manage Returns of Custom-Made Products

Managing returns of custom-made products presents a unique challenge that must be addressed differently from regular mass-produced products. Here are some things to keep in mind when handling returns of custom-made products on your eCommerce store. The Challenges of...

How to Increase Your Average Order Value Using Returns

How to Increase Your Average Order Value Using Returns

Returns can be a valuable opportunity to increase your average order value and create a positive customer experience.  By implementing a customer-centric approach to returns management and adopting strategies such as offering store credit and encouraging...

Returns Management Lessons From the Kitchen

Returns Management Lessons From the Kitchen

If you've ever spent time in the kitchen, you know that cooking requires precision, attention to detail, and a dash of creativity. But did you know that these same principles apply to managing returns for your eCommerce store?  Just like a chef crafting a new...

From Orders to Returns: The Importance of Tracking

From Orders to Returns: The Importance of Tracking

Track customers' orders and provide regular updates on their status from the moment the order is placed to its delivery, including any potential returns, to easily handle any issues that arise and keep your customers in the loop every step of the way. The Importance...

The Impact of Attachment Styles on eCommerce Returns

The Impact of Attachment Styles on eCommerce Returns

When customers shop online, they form attachments to the stores they buy from. These attachments are influenced by their attachment styles, which are patterns of behavior formed in childhood. By understanding the different attachment styles and how they can impact...

The ROI of Sustainable eCommerce Returns

The ROI of Sustainable eCommerce Returns

Sustainable returns aren't just good for the environment - they're also good for your bottom line. By implementing a sustainable eCommerce returns process, you can save money and reduce waste while building customer loyalty and driving repeat business. The Connection...