Rebecca Lazar
Product Marketing Manager, ReturnGO
Rebecca Lazar is ReturnGO’s Product Marketing Manager. With over five years of experience in the digital marketing world, she is passionate about giving business owners the knowledge and tools they need to succeed.
Latest by Rebecca Lazar
Efficient Returns Management for Your Online Jewelry Store

Efficient Returns Management for Your Online Jewelry Store

Online jewelry stores face a unique challenge when it comes to managing returns. Unlike other eCommerce categories, jewelry products are often emotionally significant and high-value.  That means customers are more likely to scrutinize and evaluate their purchases...

The Impact of Returns Automation on the Customer Experience

The Impact of Returns Automation on the Customer Experience

As eCommerce continues to grow and technology advances, it presents new opportunities to enhance the customer experience in innovative ways - one such way is through returns automation. Automating the returns process makes returns faster, easier, and more convenient...

The Complete Guide to eCommerce Returns Automation

The Complete Guide to eCommerce Returns Automation

Returns automation is changing the game for how eCommerce stores handle returns. By automating the returns process, you can save money, boost efficiency, and make the whole experience smoother for your customers. As online shopping continues to grow, automating...

Navigating Cultural Differences in eCommerce Returns

Navigating Cultural Differences in eCommerce Returns

Did you know that different cultures have different expectations and preferences when it comes to returns? If you want to succeed in the global market, you need to understand how cultural differences impact your returns process and how to cater to them. Here are some...

Automating Magento Returns to Improve the Customer Experience

Automating Magento Returns to Improve the Customer Experience

Let's face it - returns happen. No matter how great your products are, sometimes customers just aren't satisfied or they encounter an issue that requires them to send it back.  But what if we told you that product returns could actually be a chance for you to...

The Future of Returns Automation: Trends and Predictions

The Future of Returns Automation: Trends and Predictions

Returns automation is the future of eCommerce, and it's revolutionizing the way eCommerce returns management works. Managing returns can be time-consuming and costly, which is why returns automation is the key to improving returns management. Returns automation...

How Returns Automation Helps Improve Your eCommerce ROI

How Returns Automation Helps Improve Your eCommerce ROI

More and more online stores are turning to automation to streamline their returns management. It's no wonder why - automating your returns can reduce costs, improve efficiency, and improve your return on investment (ROI).  Let's explore how returns automation can...

12 Ways eCommerce Exchanges Can Boost Your Profits

12 Ways eCommerce Exchanges Can Boost Your Profits

While refunds may seem like the simplest option for handling returns, exchanges provide a more profitable alternative in the long run.  By retaining the original purchase value and generating repeat business, exchanges can boost your profits and increase customer...

How to Manage Returns of Custom-Made Products

How to Manage Returns of Custom-Made Products

Managing returns of custom-made products presents a unique challenge that must be addressed differently from regular mass-produced products. Here are some things to keep in mind when handling returns of custom-made products on your eCommerce store. The Challenges of...