Rebecca Lazar
Product Marketing Manager, ReturnGO
Rebecca Lazar is ReturnGO’s Product Marketing Manager. With over five years of experience in the digital marketing world, she is passionate about giving business owners the knowledge and tools they need to succeed.
Latest by Rebecca Lazar
The Shocking Impact of Reverse Logistics on Modern Supply Chains

The Shocking Impact of Reverse Logistics on Modern Supply Chains

Reverse logistics have become increasingly important to the modern supply chain. As the eCommerce industry continues to grow quickly, managing product returns and transportation in the reverse supply chain is more critical than ever. What Is Reverse Logistics? Reverse...

7 Principles of Effective Post-Purchase Communication

7 Principles of Effective Post-Purchase Communication

How you communicate after the sale can make or break customer relationships and loyalty. Follow these principles of effective post-purchase communication to boost customer engagement, trust, and lifetime value. 7 Post-Purchase Communication Principles Post-purchase...

The History of Women in eCommerce

The History of Women in eCommerce

Women have played an important but often overlooked role in shaping the world of eCommerce. Let’s take a look at the inspiring journey of women entrepreneurs, pioneers, and visionaries who have left a lasting mark on the eCommerce industry as we know it today. Women...

Automate Your Amazon MCF Returns With ReturnGO

Automate Your Amazon MCF Returns With ReturnGO

ReturnGO is happy to announce a new integration with Amazon Multi-Channel Fulfillment (MCF), enabling you to automate and streamline your Amazon MCF returns and exchanges. As the only solution in the market providing end-to-end Amazon MCF returns automation, ReturnGO...

Streamline the Exchange Process With Instant Exchanges

Streamline the Exchange Process With Instant Exchanges

Streamline your eCommerce exchange process by offering customers the option to have their new items shipped immediately. Use ReturnGO’s instant exchanges to provide a smooth customer experience at no risk to your business. What Are Instant Exchanges? Instant exchanges...

A Comprehensive Guide to Managing Omnichannel Returns

A Comprehensive Guide to Managing Omnichannel Returns

Omnichannel returns are about making it easy for your customers to return items however they want, regardless of where they bought them. Let’s explore the challenges and benefits of managing omnichannel returns, and take a look at some practical strategies to...

7 Common Return Reasons and How to Prevent Them

7 Common Return Reasons and How to Prevent Them

Being familiar with the most common return reasons for eCommerce purchases, such as the item not fitting or the item arriving damaged, helps you understand how to prevent them in the future. Why do customers return items? Tracking the reasons customers give when...

The Revenue-Driving Power of Store Credit Refunds

The Revenue-Driving Power of Store Credit Refunds

Offering store credit instead of cash refunds is a simple yet powerful strategy for boosting revenue. By incentivizing customers to spend their refund in your store again, store credit keeps money in your business and leads to higher customer lifetime value. 68% of...

5 Types of eCommerce Returns and When to Offer Each Type

5 Types of eCommerce Returns and When to Offer Each Type

Knowing what types of product returns your eCommerce store can offer is important in order to provide the right return solution for each customer.  60% of product returns are due to size or style issues, which can easily be solved by offering to exchange the...