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Rebecca Lazar
Product Marketing Manager, ReturnGO
Rebecca Lazar is ReturnGO’s Product Marketing Manager. With over five years of experience in the digital marketing world, she is passionate about giving business owners the knowledge and tools they need to succeed.
Latest by Rebecca Lazar
The Revenue-Driving Power of Store Credit Refunds

The Revenue-Driving Power of Store Credit Refunds

Offering store credit instead of cash refunds is a simple yet powerful strategy for boosting revenue. By incentivizing customers to spend their refund in your store again, store credit keeps money in your business and leads to higher customer lifetime value. 68% of...

5 Types of eCommerce Returns and When to Offer Each Type

5 Types of eCommerce Returns and When to Offer Each Type

Knowing what types of product returns your eCommerce store can offer is important in order to provide the right return solution for each customer.  60% of product returns are due to size or style issues, which can easily be solved by offering to exchange the...

Returns Data: Connecting the Dots in Your eCommerce Analytics

Returns Data: Connecting the Dots in Your eCommerce Analytics

Returns data is a goldmine of insights that, when combined with other eCommerce analytics, can help you boost your business, reduce return rates, optimize supply chains, and manage your business objectives more effectively.  Here's how ReturnGO and Octup can help...

How to Identify Products That Might Be Losing You Money

How to Identify Products That Might Be Losing You Money

Your actual profit margins may be different from what you think they are due to the impact of returns, which means you might actually be losing money on some of your products.  ReturnGO can help you identify edge products with warning signs like low sales, small...

ReturnGO & Rise.ai Integration: Returns that Boost Customer Loyalty

ReturnGO & Rise.ai Integration: Returns that Boost Customer Loyalty

In the fast-paced world of eCommerce, delivering a top-notch customer experience is a non-negotiable. That's why we're thrilled to introduce a game-changing integration with Rise.ai that will help you boost customer loyalty by offering refunds in the form of Rise.ai...

15 Strategies to Prepare for Managing Black Friday Returns

15 Strategies to Prepare for Managing Black Friday Returns

As Black Friday approaches, it’s time to start preparing for the influx of returns. To ensure a smooth and efficient Black Friday returns process, plan out your return strategy in advance. Start thinking about how your eCommerce store will manage Black Friday returns...

How Holiday Gift Returns Affect the Supply Chain

How Holiday Gift Returns Affect the Supply Chain

The increased volume of returns that comes in after the holidays can have a significant impact on the supply chain, so it’s important to take proactive measures to streamline your supply chain and handle holiday gift returns as efficiently as possible. The Impact of...

How to Prevent Out-of-Stock Situations in eCommerce Exchanges

How to Prevent Out-of-Stock Situations in eCommerce Exchanges

Making sure you have inventory in stock during exchanges is critical for providing a good customer experience. But how can you prevent out-of-stock issues when managing returns and exchanges? The Importance of Preventing Out-of-Stock Exchanges Preventing out-of-stock...

The Ethical Implications of eCommerce Returns

The Ethical Implications of eCommerce Returns

What do ethics have to do with eCommerce returns? In the fast-paced world of online shopping, where transactions happen at the click of a button, returns are about more than just products coming back to the warehouse. They're about the values your business upholds,...