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Creating an exceptional user experience isn’t just about predicting what will attract and convert potential customers - you need to have tangible insights into what your target audience actually wants. With A/B testing you can drastically improve your customers'...
In order to improve customer retention, you need to understand retention metrics, how they are calculated, and which are the key metrics to track. Retaining customers has never been more important. It’s more cost-effective to focus on keeping existing customers than...
In spite of the fact that eCommerce waste contributes significantly to the environmental crisis, here are some best practices your eCommerce store can apply to make this beautiful place we call Earth a better place for future generations. The way you run your...
Being familiar with the most common shipping mistakes that eCommerce merchants make and how to avoid them is the first step towards creating a shipping process that meets customer expectations and is cost-effective for you. There is more to shipping than simply...
Your eCommerce brand should be recognizable, memorable, and distinct. Building a strong brand strategy helps you differentiate yourself from your competition and build customer loyalty. Just like an architect draws out a building plan before they start building, you...
Customer retention is a key factor to long-term success in eCommerce. Establishing a positive customer experience and encouraging repeat business is essential for building loyalty and maximizing profits. One of the most important facets of maintaining a positive...
Customers expect a seamless, efficient, and enjoyable online shopping journey from start to finish. By understanding and improving your store’s online shopping journey you can better meet the needs of your customers, increase customer satisfaction, and reduce...
Cross-border eCommerce is an increasingly popular form of business, enabling online stores to reach global markets and tap into international customer segments. To successfully manage cross-border eCommerce, you'll need to understand the challenges,...
No matter how much you love Christmas, gift shopping is stressful. The lines, the crowds, the empty shelves… it’s a lot to take in. Thankfully the mulled wine, twinkling street lights, and carolers’ noise make it that little bit easier. Online shopping is a breath of...