Rebecca Lazar
Product Marketing Manager, ReturnGO
Rebecca Lazar is ReturnGO’s Product Marketing Manager. With over five years of experience in the digital marketing world, she is passionate about giving business owners the knowledge and tools they need to succeed.
Latest by Rebecca Lazar
Return Metrics Every Shopify Merchant Needs to Know

Return Metrics Every Shopify Merchant Needs to Know

In order to reduce your return rate, you need to understand how return rates are calculated and what return metrics are essential for your Shopify store to track. Understanding why and how your customers return items will help you reduce returns and keep your...

5 Strategies to Boost Your Online Post-Purchase Customer Experience

5 Strategies to Boost Your Online Post-Purchase Customer Experience

You may think that once a customer clicks “Submit Order” you’re done, right? You’ve got the customer to your site, you got them to buy from you, and now you can move on to getting the next customer. Well, not quite - the customer journey doesn’t end at checkout. ...

Return Policy Transparency is the Future of eCommerce

Return Policy Transparency is the Future of eCommerce

Letting customers know in advance how long they have to return an item is becoming a new standard, whether that means clearly displaying your return policy on your website or providing a user-friendly return portal. We’re now seeing return policy transparency going...

How to Make Online Gift Returns & Exchanges Easy

How to Make Online Gift Returns & Exchanges Easy

Gifts often fail to live up to expectations, and gift recipients are left with an item they can't use. Offering gift recipients an easy way to return their gifts online gives your Shopify store a competitive advantage. The global gift market is expected to reach...

Why You Should Use a 3PL for Reverse Logistics and Returns

Why You Should Use a 3PL for Reverse Logistics and Returns

Wouldn’t it be nice to be able to sell your products without having to spend your time overseeing how they are received, distributed, and returned? Processing returns can be expensive, time-consuming, and labor-intensive, but you don’t have to handle it all...

The Impact of Returns on your Repeat Purchase Rate

The Impact of Returns on your Repeat Purchase Rate

Product returns have a direct impact on your repeat purchase rate. While it may seem counterintuitive that customers who want to return items would be likely to buy from you again, here’s what’s happening: providing an easy and reliable returns process shows your...

How to Make Your Shopify Store More Profitable

How to Make Your Shopify Store More Profitable

An age-old question for eCommerce merchants is how to reduce expenses and increase profitability.  In eCommerce, profit is what matters. Your Shopify store may be generating huge amounts of sales from Google Ads or social media marketing, but if you’re not seeing...

We Just Raised $6.5 Million – Here’s What’s Next

We Just Raised $6.5 Million – Here’s What’s Next

We’re thrilled to share our big news - we just raised 6.5 million dollars! The seed fundraising round was led by the TPY Capital fund, along with other funds including Cresson, Good Company, SeedIL, and Aristagroa. Leading angel investors such as Yuval Tal, Dan Adika,...