Rebecca Lazar
Product Marketing Manager, ReturnGO
Rebecca Lazar is ReturnGO’s Product Marketing Manager. With over five years of experience in the digital marketing world, she is passionate about giving business owners the knowledge and tools they need to succeed.
Latest by Rebecca Lazar
The Importance of Eco-Friendly Packaging in eCommerce

The Importance of Eco-Friendly Packaging in eCommerce

As an eCommerce business, it’s important to consider the environment when making decisions about your packaging. Using eco-friendly packaging is a great way to reduce your impact on the environment.  There are many ways to make packaging more sustainable, from...

How to Reduce Your eCommerce Split Shipments

How to Reduce Your eCommerce Split Shipments

Look at why split shipments happen and how to reduce them to cut down on costs, reduce waste, and improve the efficiency of your supply chain. There are a variety of reasons for split shipments, including having inventory stored in different places or not being able...

3 Ways to Prevent eCommerce Wardrobing Return Fraud

3 Ways to Prevent eCommerce Wardrobing Return Fraud

More and more customers are ordering items online, using or wearing them once or twice, and returning them - this is a type of return fraud called wardrobing.  Wardrobing makes up nearly 70% of all fraudulent returns, which cost the retail industry a total of...

10 Strategies to Level Up Your eCommerce Customer Experience

10 Strategies to Level Up Your eCommerce Customer Experience

Level up your eCommerce customer experience to make your customers more likely to buy again, stay loyal to your brand, and share their experience with others. Why is it Important to Improve Your Customer Experience? Improving your eCommerce customer experience can...

How to Resell Your Online Store’s Returned Products

How to Resell Your Online Store’s Returned Products

Reselling products your customers return to your online store is an effective way to recover costs on product returns and make your business more sustainable. Many of the products that you get returned are probably in great condition and can be resold online as...

Return Metrics Every Shopify Merchant Needs to Know

Return Metrics Every Shopify Merchant Needs to Know

In order to reduce your return rate, you need to understand how return rates are calculated and what return metrics are essential for your Shopify store to track. Understanding why and how your customers return items will help you reduce returns and keep your...

5 Strategies to Boost Your Online Post-Purchase Customer Experience

5 Strategies to Boost Your Online Post-Purchase Customer Experience

You may think that once a customer clicks “Submit Order” you’re done, right? You’ve got the customer to your site, you got them to buy from you, and now you can move on to getting the next customer. Well, not quite - the customer journey doesn’t end at checkout. ...

Return Policy Transparency is the Future of eCommerce

Return Policy Transparency is the Future of eCommerce

Letting customers know in advance how long they have to return an item is becoming a new standard, whether that means clearly displaying your return policy on your website or providing a user-friendly return portal. We’re now seeing return policy transparency going...