Rebecca Lazar
Product Marketing Manager, ReturnGO
Rebecca Lazar is ReturnGO’s Product Marketing Manager. With over five years of experience in the digital marketing world, she is passionate about giving business owners the knowledge and tools they need to succeed.
Latest by Rebecca Lazar
Boost the Return Experience With Easy Product Refunds

Boost the Return Experience With Easy Product Refunds

ReturnGO makes it easy for you to manage online refunds and returns, so you can create a positive post-purchase customer experience. What are Refunds?  A refund is when your customers get their money back for returning an item. Refunds are the simplest and most...

How to Manage Shopify Returns and Exchanges Using Return Automation

How to Manage Shopify Returns and Exchanges Using Return Automation

When running a Shopify store, it's important to know how to manage returns and exchanges effectively. While there are various ways to manage Shopify returns and exchanges, the most efficient way is to use return automation. Return automation helps take the hassle out...

Retain Revenue With Easy eCommerce Exchanges

Retain Revenue With Easy eCommerce Exchanges

Easy exchanges are a win-win both for your store and for your customers - customers are left satisfied and you get to retain revenue.  With ReturnGO, you can manage exchanges easily and more conveniently than ever before thanks to its unique exchange features...

Streamline Returns with Return Automation Rules

Streamline Returns with Return Automation Rules

ReturnGO helps streamline your returns using return automation rules. Automating your returns workflow frees up your team to focus on other tasks and makes your return process more efficient.  What Are Return Automation Rules? Return automation rules automate...

How to Reduce Online Return Bracketing

How to Reduce Online Return Bracketing

Customers fill up online carts with items of multiple sizes and colors with the intention of trying them on at home and then returning what they don’t want. This increasingly common habit is called bracketing, and it can have a huge impact on your bottom line. ...

How to Customize Your Branded Return Portal

How to Customize Your Branded Return Portal

Customize your branded return portal to make it feel like a natural extension of the online shopping experience and build brand credibility.  A well-designed return portal that blends in with the rest of the site provides a smoother and more streamlined return...

21 Effective Ways To Implement Personalization in eCommerce

21 Effective Ways To Implement Personalization in eCommerce

Make your customers feel special by personalizing your eCommerce shopping experience and making your customers want to buy from you again and again. Why is it Important to Implement Personalization? Offering a personalized shopping experience is important because...

7 eCommerce Return KPIs You Should be Tracking

7 eCommerce Return KPIs You Should be Tracking

Understanding which eCommerce return key performance indicators (KPIs) to track helps you make data-driven decisions that will help your store’s performance. While there are a number of eCommerce return KPIs that are important to track, some of the most relevant ones...