Laetitia Arfi is a sales and marketing leader with a strong track record in global e-commerce, digital innovation, and logistics. With over a decade of experience leading commercial strategies at companies like APG eCommerce Solutions, Asendia, and Global-e, she brings deep insight into how brands can grow, adapt, and connect with consumers in a fast-changing retail landscape.
Today, Laetitia is part of the leadership team at Selectika, an AI-driven platform helping fashion retailers boost product discoverability, personalize shopper journeys, and reduce returns through automated product tagging and smart data insights. Her work bridges the gap between technology and the customer experience, helping brands scale efficiently while staying ahead of market trends.
